PAPERMAKER James Cropper has won an international award for its work with Islay single malt Scotch whisky brand, Bruichladdich.
The ‘Packaging Design’ accolade was presented at The FAB Awards for creating the first of Bruichladdich’s Luxury Redefined range, with a fully sustainable outer wrap – described as the first of its kind in the whisky space.
The FAB Awards showcase the best of the food and beverage industry and celebrates brands who demonstrate creativity and innovation.
The coloured wrap, made for The Bruichladdich Eighteen and The Bruichladdich Thirty bottles, is made from fully recyclable paper pulp and moulded to the shape of the Bruichladdich proprietary glass bottle.
Bespoke in colour and shape with emboss and deboss features, the design also includes a branded, oversized custom clasp feature. Using 100% fresh fibre, James Cropper explained that the wrap is ‘significantly lighter’ than previous packaging solutions without compromising strength or integrity.
This latest triumph follows James Cropper winning the Confederation of Paper Industries (CPI) Sustainable Innovation Award for its work with Bruichladdich and being announced as a finalist at the Packaging Premiere Awards in Milan last month.
Richard Bracewell at James Cropper Paper Products said, “This award celebrates our commitment to innovation and sustainability, marking a significant milestone in the whisky packaging industry. By creating the first fully sustainable outer wrap for Bruichladdich’s exquisite single malt Scotch whisky, we’ve set a new standard for contemporary luxury.
“This achievement reaffirms our dedication to developing advanced materials that not only meet but exceed the expectations of conscious consumers. We are proud to lead the way in sustainable packaging solutions and look forward to continuing our work in transforming the drinks industry among others.”
The wrap was created in collaboration with creative partner, Thirst.
