GRAHAM’S Family Dairy has launched a Greek yogurt product in pouches following an investment of over £2 million in its Nairn production facility.
The investment enables the Highland base to produce the new pouches and also key products within the brand’s protein range.
Marking Graham’s first venture into Greek yogurt, the company said that it also marks Scotland’s first Greek yogurt pouch and comes amidst data highlighting the value of pouches – with sales growing 12% in the last year.
Designed to be the ‘perfect’ snack for on-the-go families and health conscious shoppers looking for an indulgent snack, Graham’s added that the demand for healthy and high protein alternatives also continues to grow – with data showing two out of five consumers to be interested in yogurts to replace traditional desserts.
The 150g pouches will launch in store in mid-June, with an initial rollout across over 100 Lidl supermarkets and a wider launch in Sainsbury’s stores in late August.
Robert Graham, MD of Graham’s Family Dairy, said, “We take pride in our family legacy and heritage, which from the offset has been driven by innovation. Our new Greek yogurt pouches have been specifically designed to appeal to the market after the huge success of our Protein 25 pouches, which fly off the shelves. Alongside being a convenient and delicious natural dairy snack, our Greek pouches are naturally high in protein and sweetener free which sets them aside from many similar products on the market.
“More and more, our consumers are looking for easy to ‘grab and go’, healthy, protein packed products – we’ve designed our Greek pouch and protein ranges to lend themselves to do just that. Regardless of convenience, one thing no one wants to compromise on is taste, and we’re really proud to have created a healthy, practical product without impacting on its flavour and rich and creamy texture.”
