DS Smith has partnered with Carlsberg in Poland to introduce its Round Wrap to selected product lines.
Described as a ‘pioneering’ multi-pack packaging solution that rounds corners, the DS Smith Round Wrap is designed to reduce CO2 emissions when compared to standard corrugated multi-packs.
The product solution is fully recyclable, and the curved corners work to reduce the use of shrink film on the pallet, with DS Smith anticipating that it will save up to 224 tonnes of CO2 annually for Carlsberg in Poland.
The rounded shape of DS Smith Round Wrap packaging solutions also has notable additional benefits for Carlsberg in relation to branding and design, the firm added. There are increased opportunities to place brand identity and illustration on the rounded corners, and across the entire 360-degree side surface of the packs.
From a retail perspective, a survey conducted by research firm Toluna in December 2023 highlighted that consumers prefer Round Wrap with 77% of respondents answering that they are more likely to ‘purchase Enhanced Wrap Around design compared to other solutions, DS Smith said.
Reinier Schlatmann, regional MD, packaging division, East Europe, DS Smith, commented, “We are proud to partner with Carlsberg Poland for a trial launch of the DS Smith Round Wrap. This sustainable packaging innovation was developed using our Circular Design Metrics, offering durability, supply chain advantages and branding opportunities. This is aligned with our company wide commitment to Redefining Packaging for a Changing World and our Now & Next Sustainability strategy and mission as we help our customers to design out waste and move towards a circular economy.”
