COCA-Cola Zero Sugar packs are to feature QR codes which will give consumers the chance to win thousands of football prizes throughout the UEFA Euro 2024 tournament.
Running from June 10, QR codes will feature on PET and glass bottles, cans, and multipacks – all of which will also feature ‘eye-catching’ fan designs.
Once scanned, the QR codes will take consumers to the Coke App where they will be entered into a prize draw – with Adidas training tops, official UEFA Euro 2024 merchandise, and the ‘ultimate’ VIP final experience up for grabs.
Rob Yeomans, VP of commercial development at Coca-Cola Europacific Partners (CCEP) GB, said, “International tournaments attract mainstream viewers in a way that club football doesn’t, in fact football is a key passion point for consumers, with the UEFA Euro 2020 final drawing in over 29 million viewers in GB alone. For many, the games encourage get togethers with friends and family for a BBQ or drinks at home or down the local pub. Within retail, our large PET bottles and multipacks of cans are therefore a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.
“We’d encourage retailers to embrace football fever this summer, with in-store cross-category displays to drive up basket spend, football themed décor and by getting behind promotions like our Coca-Cola Zero Sugar UEFA Euro 2024 on-pack promotion.”
