ASDA has launched its first ever range of wine cans in a bid to offer customers ‘uncompromising’ value.
The new Pica Pica wine range comes in 250ml cans and offers consumers the chance to try a new wine without having to splash out on a full bottle.
Describing the range as ‘perfect’ for any on-the-go summer occasion, the range features sparkling, white, and rosé wine.
Stephanie Fleming, Asda’s wine buyer, said, “As always, we’re committed to delivering premium, trend-led products at fantastic prices. Asda’s new Pica Pica wine can range is ideal for those looking to enjoy high-quality wine ‘on-the-go’ or try new wines – we don’t doubt the cans will become a customer favourite this summer, especially with rumours of a summer heatwave on the horizon!”
