FANTA has been relaunched in a ‘bolder’ pack design across all flavours in a bid to drive the growth of the drink.
Featuring a ‘clearer differentiation’ between regular and zero sugar variants and ‘bolder colours’, Coca-Cola Europacific Partners (CCEP) said that the new look will help to deliver maximum standout on shelf.
New look 500ml rPET bottles of Fanta and Fanta Zero will also more clearly highlight that the bottles are made from 100% recycled plastic and can be recycled again. This on-label ribbon communication is being rolled out across all CCEP’s sparkling 500ml rPET portfolio.
The new design comes alongside a ‘new and improved’ taste for the Orange Zero flavour, with CCEP explaining that it will taste more like the regular sugar version and will help drive sales for retailers.
Rob Yeomans, VP of commercial development at Coca-Cola Europacific Partners (CCEP) GB, said, “As zero sugar flavoured carbonates grow in popularity, we’ve identified an exciting opportunity to drive more sales of Fanta Orange Zero by making it taste even better and closer to the original. And the best way for us to showcase the great new taste is by getting consumers to try it for themselves, which is why we’ll be investing heavily in sampling activity throughout the summer.
“We have more exciting plans in store for Fanta throughout the rest of the year to help our customers unlock the flavoured carbonates growth potential, so stay stocked up!”
