LONDON Packaging Week has opened for registrations, with organisers declaring that packaging now ‘matters more than ever’.
The two-day event, which will take place on September 11 and 12, attracted 4,500+ visitors and 190 exhibitors to the ExCeL in 2023. Organisers are again anticipating ‘huge demand’, with hundreds of suppliers and thousands of designers, packaging developers, marketers, founders, and buyers set to attend.
Four co-located events – Packaging Première, PCD, PLD, and Food & Consumer Pack – will be hosted as part of the event, offering a forum to source the latest packaging solutions, meet new suppliers, and solve their biggest innovation challenges.
Packaging Première connects designers and manufacturers of luxury packaging with major international brands, PCD is an event for the beauty packaging community, PLD looks to ‘define the future’ of packaging for all types of premium and luxury drinks, and Food & Consumer Pack is designed to drive packaging innovation across the £200 billion market for everyday food, drinks, and FMCG products.
“London is the UK’s shop window for all things luxury and a global luxury hub,” said James Montero MacColl, senior marketing manager at Easyfairs UK. “London Packaging Week remains the ultimate platform for packaging businesses to showcase their products. It’s the perfect opportunity to survey the trends defining the luxury packaging landscape.
“Packaging is one of the most fundamentally important aspects of the enduring appeal of luxury brands to discerning customers. Once again, the event promises a vision for premium and luxury packaging. Packaging, particularly luxury packaging, needs to be experienced, and London Packaging Week will, no doubt, be awash with luxury brand architects dedicated to studying what drives the success of prestige brands.”
Benjamin Voyer, cartier chaired professor of behavioural science at ESCP Business School will get a packed programme of content underway with his 30-minute session titled ‘The Science Behind Behaviour’, which delves into the world of influencing purchasing habits and understanding decision making, purchase and post-purchase behaviour.
Amir Gehl, founder of Difference Coffee; Melvin Jay, founder and chief executive officer at GUNNA Drinks; Amy Nelson-Bennett, chief executive officer at Positive Luxury; and Harriet Lamb, chief executive officer at WRAP, will join dozens of packaging leaders, in sharing their insights across the two days.
Justin Hutton-Penman, head of product innovation at The Macallan, said, “We visit London Packaging Week for a number of reasons, but primarily it’s about broadening our knowledge of the supply base. We need a wider supply base to deliver what we want to over the next 10 years. And we need to know what’s out there and what’s new, and places like this help us get our heads around that and understand what’s happening in the marketplace.”
Cassandra Stavrou, founder of Proper Snacks, added, “Packaging is the number one thing the consumer interacts with. It’s the reason people pick it up, and having an opportunity to focus on it for a day is fantastic. It’s great, very busy and vibrant.”
Wellbeing expert Liz Earle MBE commented, “What’s great about exhibitions like this is that you can connect with real people in real-time. It’s very relevant to the subject they want to come in and explore or hear more about. It’s just that connection with real people – you can’t beat it!”
Candy Kittens co-founder, Jamie Laing, added, “Packaging is everything. It’s your CV, signature, and brand, so for me, packaging is one of the most crucial things. Packaging is one of the most fundamentally important things you will ever do within your business.”
