COCA-Cola Europacific Partnerships GB (CCEP) has launched a new flavour of Relentless in an ‘eye-catching’ and ‘vibrant’ pink can.
The new tropical flavour of the energy drink is described as the ‘ideal’ fruity refreshment for the summer, created to fuel the growth of Relentless.
Launched in plain and price-marked 500ml packs for shoppers to enjoy on the go, the cans also feature the Relentless ‘R’ motif in the centre.
Helen Kerr, associate director of portfolio development at Coca-Cola Europacific Partners GB, said,“The energy drinks market is booming and is now worth more than £2 billion in GB and growing, and innovation is key to driving this momentum. This latest arrival follows the introduction of the Relentless Zero Sugar range, which has generated nearly £9 million since launching in summer 2022 and continues to deliver double digital volume and value growth.
“Over the last decade energy drinks have become more mainstream, offering the same great taste and choice of soft drinks with added functional benefits. We know that energy shoppers are three times more likely to buy innovation v’s wider soft drinks, so we’d recommend that retailers tap into this by stocking up on the new Relentless Fruit Punch variant.”
