Klöckner Pentaplast (kp) has announced the launch of what it describes as the first food packaging trays comprising 100% recycled PET (rPET) deriving exclusively from trays.
Until now, kp said that food packaging trays have been manufactured using ever increasing proportions of recovered PET material; however, the newly launched kp tray is said to be the first to be composed entirely of recycled tray material.
This is the direct result of the kp’s Tray2Tray initiative, which aims to ‘rewrite the PET recycling rules’.
“As a bold innovator, we are thrilled to introduce the first-ever 100% rPET tray to the market,” said Thomas Kure Jakobsen, president, food packaging at kp. “This achievement is a major breakthrough in the packaging industry, and perfectly demonstrates what is possible with the right combination of expertise and technology.
“Most rPET in the material loop comes from plastic bottles, of which just 30% goes into food packaging trays, and most of this does not end up being recovered. As a result, countless tonnes of rPET tray material are wasted each year. kp Tray2Tray challenges this by creating a robust closed loop system of PET flake from trays. We work with suppliers to create a separate supply stream of recycled PET from trays, which can be used to create more of the same, rather than being downcycled.”
The new 100% kp Tray2Tray packaging is said to be ideal for businesses looking to control costs relating to eco taxes and plastic tax legislation, as well as those looking to advance ESG strategies.
Thomas Kure Jakobsen added, “We’re not just looking to move the needle on plastic tray sustainability; we’re aiming to begin the next era. One of the biggest advantages of partnering with kp and using kp Tray2Tray content is that it’s a perfect ‘drop in’ solution, so switching over is easy, and packaging performance isn’t compromised.”
