James Cropper appoints new sales chief to lead growth strategy

Gareth Fisher. Image credit: Harry Atkinson

JAMES Cropper has appointed Gareth Fisher as its new head of sales with a remit to drive growth across the company’s three product areas – speciality paper, luxury packaging papers, and moulded fibre products.

He will be responsible for leading and coaching the James Cropper sales team, devising sales growth strategies, while identifying new business opportunities. As part of his role, he will oversee a team of eight professionals across the UK, Europe and Asia.

Gareth has over a decade of industry experience in roles spanning sales, negotiation, sustainable leadership, and strategy building.

Nick Barnes, commercial director at James Cropper, said, “This appointment marks an important milestone for James Cropper as we strengthen our strategic position for growth. Gareth’s extensive experience and leadership skills will be instrumental in driving our business development ambitions and furthering our commitment to delivering exceptional paper and packaging solutions.”

Gareth Fisher added, “It’s exciting to join James Cropper at this point in the company’s journey, lead the sales team and contribute to the growth strategy. Working closely with the team to deliver outstanding results is a fantastic opportunity.”

Gareth will be based at the paper mill in Cumbria.