QR codes are to feature on packs of Coca-Cola as the brand’s Endless Summer Pass promotion looks to give consumers the chance to win tickets to major music and sporting events this summer.
Tickets to the UEFA Euro 2024 competition in Germany will be up for grabs, as well as ‘top music festivals’ across Europe, and to the 2024 Summer Olympic Games being hosted in Paris.
Once the QR codes have been scanned, consumers will be taken to the Coke App where they can register to play an exclusive mini-game to earn wrist bands that can then be used to enter the prize draws.
Featuring an ‘eye-catching’ wrist band design, promotional packs include plain and price marked 330ml cans, 500ml PET bottles, and multipack cans of Coca-ColaOriginal Taste and Coca-Cola Zero Sugar.
Rob Yeomans, VP of commercial development at Coca-Cola Europacific Partners (CCEP) GB, said, “We know that football and music are key passion points for consumers in GB, and this summer there’s no shortage of either.
“However, at the same time, we understand that many shoppers continue to be careful with their spending. So, we wanted to give our brand fans the chance to turn their dreams of experiencing live music and sporting celebrations this summer into a reality, alongside helping customers to drive sales in store as well.”
