Boost unveils new packaging that ‘leaps off the shelf’

BOOST Drinks has unveiled its brand refresh with ‘eye-catching’ new packaging that ‘leaps off the shelf’.

The brand said the revised pack designs are poised to ‘redefine’ the consumer experience.

Boost’s lozenge logo remains but now features a ‘subtle modern twist’, with a streamlined design approach that gives each product a ‘slicker’ and ‘more refined’ look. Rio, which was acquired by Boost Drinks in 2021, recently enjoyed a similar makeover, demonstrating the brand’s desire to adapt with the times and maintain a modern visual identity.

Adrian Hipkiss, commercial director at Boost Drinks, said, “At Boost, we are constantly striving to push boundaries and exceed our customers’ expectations. Our latest brand refresh is a testament to our dedication of staying ahead of the curve and reflects our commitments to innovation.

“The new pack designs offer an exciting new visual identity for consumers to enjoy, whilst feeling assured that they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes Boost among the top three selling brands across three functional drinks categories.”