STAROPRAMEN, the number one Prague beer in the world according to the Czech Beer and Malt Association, is celebrating the launch of its new 4x440ml can multipack.
The new packs are completely plastic free, with the cans being encased in a recyclable cardboard sleeve. Scannable QR codes will feature on both the sleeve and can, enabling consumers to engage in a new mobile experience featuring new and exclusive Staropramen content.
Jo McCarthy, senior brand manager of Staropramen at Molson Coors Beverage Company, said, “The world beer category continues to grow, as does the share of multipack formats within the category, with the 4x440ml format accounting for 10% of total category sales, as consumers look to enjoy world beer during at-home social occasions.
“The launch of Staropramen 4x440ml multipacks will help retailers tap into this demand and drive incremental sales as we head into the spring and summer months. Retailers should consider how they can activate the multipacks alongside food. Staropramen pairs well with classic Czech dishes like roasted pork, sauerkraut, and dumplings, as well as a variety of grilled meats, seafood, spicy dishes, and milder cheeses like mozzarella. Make sure to utilise offers and bundles around summer occasions and events to generate interest and give shoppers everything they’re looking for when planning at home occasions.”
