CARLING has launched a new on-pack promotion and marketing campaign as part of its partnership with the Emirates FA Cup and Adobe Women’s FA Cup.
The campaign will allow consumers to scan a QR code on promotional multipacks of Carling and enter a code displayed on the inside sleeve for the chance to win prizes.
Prizes include seats for up to ten people in the Carling Box at Wembley for the FA Cup final or tickets in the stands which include a one night stay at a four-star Wembley hotel, as well as the chance to win some Deliveroo vouchers.
The on-pack promotion builds on the launch of Carling’s limited-edition cans in 2023 and is supported by campaign activity under the tag line ‘Made by our Mates’, which the brand said is expected to reach 81% of UK adults aged 18-54.
Lee Willett, Carling brand director at Molson Coors Beverage Company, said, “With consumer spending still under pressure and the final stages of the FA Cup fast approaching, we wanted to reward Carling and football fans with an unforgettable sporting experience.
“Carling is the lager brand consumers most commonly associate with football, making it perfectly placed to help retailers drive more sales during the tournament. We hope this new on-pack promotion backed by our ‘Made by our Mates’ campaign, will help customers engage shoppers and bring even more excitement on match days.”
