DS Smith has partnered with Filir d.o.o. to redesign the packaging of the Croatian company’s Easter product portfolio.
The distributor of confectionary products had its traditional plastic packaging replaced with a 100% recycled sustainable fibre pack solution.
The new packaging is designed to contain less materials and minimise waste. Key features include a locking system that is intended to prevent chocolate boxes from being opened before use.
Filir d.o.o products look to offer a unique unboxing experience whereby the product inside is intended to be a surprise. In addition, the green-coloured artwork on the new packaging makes for a ‘striking’ product differentiation from competitor brands. The chocolate boxes are easy to assemble and fitted with a corrugated cardboard carry handle for additional versatility and usability, DS Smith said.
The DS Smith team of designers applied its circular design metrics (CDM) approach to rate and compare the circularity of the packaging designs across eight different indicators.
Jasmina Cuković, cluster innovation specialist at DS Smith Packaging Croatia, said, “We have been delighted to participate in this plastic replacement project and the primary challenge was to develop a creative packaging solution to maintain and build on the functionality of this popular Easter gift, while maintaining an arresting and recognisable shelf presence for the supermarkets and vendors. It was also vital to ensure the fun-based reuse options and repurposing opportunities for customers after purchase. We applied our DS Smith Circular Design Principles and approach to eliminate even the smallest amounts of plastic in the packaging and apply rigorous testing of its sustainable strengths and weaknesses.”
