CULLEN Eco Friendly Packaging has been nominated for the prestigious Earthshot Prize for its innovative Fibre Bottle solution.
The Earthshot Prize sets out five universal goals to meet by 2030 – protect and restore nature, clean our air, revive our oceans, build a waste-free world, and fix our climate. Each year a Top 150 is whittled down to five winners which are each awarded £1 million to help scale their solution.
Cullen’s Fibre Bottle was nominated in the waste-free world category which aims to ‘build a world where nothing goes to waste, where the leftovers of one process become the raw materials of the next – just like they do in nature.’
The Fibre Bottle is a patented paper bottle, made from the waste from Cullen’s corrugated facility via a bespoke closed-loop recycling system and is fully recyclable and compostable. An evolution of a paper bottle Cullen has been producing from the healthcare sector since 2009, Cullen said the Fibre Bottle is a scalable, sustainable alternative to single-use plastic bottles or plastic pouches containing dry goods.
With plastic production set to triple by 2040 and plastic packaging already accounting for 40% of plastic production, Cullen’s Fibre Bottle is a viable solution. The company is already removing single-use plastic bottles and pouches from our shelves in the millions. They currently manufacture over 80m paper bottles annually and they also build their own bespoke, patented moulded fibre machines in-house, meaning scaling up further is limitless.
Made from moulded fibre, which has a 62% lower CO2 emission rate compared to polystyrene and a 15% lower rate than PET, the Fibre Bottle provides a recyclable packaging solution for homecare products, vitamins, dried foods and healthcare products, the majority of which currently use single use plastic packaging.
David MacDonald, CEO at Cullen, said, “We’re honoured to be recognised by the Earthshot Prize as one of the top game-changing innovations that will help us repair the planet.
“We all know the damage single use plastic can cause, however at Cullen we also understand businesses need a scalable, and truly recyclable alternative to replace it, that can be implemented quickly and efficiently – that’s what we provide. We work in collaboration to create truly sustainable alternatives to single use plastic in an effort to help regenerate the planet. In the last two years we’ve produced over one billion plastic free products for just about every sector.”
