ALDI is launching what it calls the UK’s first supermarket own-brand paper wine bottles.
The Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc will be available in lightweight paper bottles from March 18, which is Global Recycling Day.
Made from 94% recycled paperboard and lined with a food-grade pouch to contain the wine, the bottles are said to be fully recyclable and five times lighter than a standard glass bottle.
Julie Ashfield, MD of buying at Aldi UK, said, “Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet. Our buying teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.”
Aldi has worked with Frugalpac on the initiative. Malcolm Waugh, CEO of Frugalpac, added, “We’re thrilled to be partnering with Aldi on this landmark new line. Our ambition has always been to allow more people the opportunity to enjoy our paper Frugal Bottles, giving them greener choices. Launching in a major UK supermarket means more shoppers can now drink responsibly and sustainably and we are so pleased to be part of that journey.”
Alongside the paper bottles, Aldi is reducing the wine label size across its Grapevine range. The labels are FSC-certified and made from 100% recycled paper fiber. The initiative is due to roll out across all core lines by 2026.
