ALDI has launched what it says is the UK’s first supermarket own-brand flat recycled PET wine bottles.
The retailer’s Chapter & Verse Shiraz and Chapter & Verse Chardonnay are available to buy in the lightweight, fully recyclable PET bottles which were created in collaboration with Packamama.
Weighing just 63 grams, the new flat bottles are said to be almost seven times lighter than a standard glass bottle, with Aldi saying they are also stronger and completely shatterproof. The compact design means that 30% more bottles can be loaded onto pallets and transported to supermarkets.
Furthermore, the packaging allows shoppers to stack and organise bottles in their homes, optimising storage space without compromising the volume of a traditional wine bottle, Aldi added.
Julie Ashfield, MD of buying at Aldi UK, said, “We know shoppers are looking for greener, more sustainable products and our aim is to continue to deliver this, whilst offering great value and enhanced functionality. We’re pleased to be taking the next step in expanding our recyclable, eco-friendly range.”
Aldi worked with Packamama on the initiative. The London-based company is on a mission to fight against global warming by providing innovative, climate-friendly packaging for the drinks industry.
Santiago Navarro, CEO & Founder of Packamama, added, “We are honoured to partner with Aldi, a true pioneer in the grocery sector, as we both lead the way in sustainable wine packaging. This collaboration delivers the much-loved Chapter & Verse in our innovative eco-flat bottles to customers, offering the perfect blend of quality, value, and sustainability.”
