Packaging Innovations & Empack 2024 set to showcase ‘powerhouse’ brands

THE organisers of Packaging Innovations & Empack 2024 have revealed that representatives from ‘powerhouse’ brands are up 40% this year.

The news from Easyfairs comes against a backdrop of ‘increasingly complex’ legislation, with the full implementation of extended producer responsibility (EPR) due in 2025 and is perhaps a sign of businesses starting to rethink their packaging ahead of the introduction of fees next October.

Naomi Stewart, marketing manager at Easyfairs, said, “As new EPR legislation continues to tighten its grip, the news will come as little surprise. The exhibition, and indeed the entire packaging agenda, has been propelled by the sustainability story for a good number of years.

“But now we’re seeing brands transition from the talking and planning stage, to physically doing something about it. It’s likely some of this upturn can be attributed to the realities and practicalities becoming abundantly clear. Whether it’s assurance they’re doing the right thing or inspiration, looking for an overhaul or seeking the final piece in their packaging puzzle, it’s fantastic to see them turning to Packaging Innovations once again.”

Exhibitor places are sold out ahead of the event, with over 400 preparing to network with brands such as Aldi, Asda, Britvic, Boots, Cadburys, Costa Coffee, Diageo, DHL, Heinz, Holland & Barrett, Hovis, Iceland, KFC, M&S, Molson Coors, Nestle, Oh Polly, Sainsbury’s, Sky, Superdrug, TATA, Tesco, Unilever, and Waitrose.

“We’re continuing to register VIP attendees from some of the biggest brands around,” Naomi Stewart continued. “As things stand, hundreds are set to explore the diverse array of suppliers offering a comprehensive range of packaging products and services, spanning from design to cutting-edge primary and secondary packaging, contract packing, e-commerce fulfilment, labelling and printing, and advanced packing and processing technology.

“When you combine some of the biggest names in packaging with household names like John Lewis, Interfora, Mars INC and Amazon, and then throw in the 30+ complimentary talks from leading brands, packaging designers, and thinkers, the already strong proposition is now bordering on unmissable.”

Packaging Innovations & Empack 2024 is taking place at Birmingham’s NEC on February 21 & 22. Register here.