New whisky label ‘blends artistry with technical precision’

THE Label Makers has teamed up with Welsh distillery Dà Mhìle for the launch of its Millennium Cask Reserve MM20 – a 20-year-old single-grain scotch whisky.

The collaboration started in June 2020 with a rebranding of Dà Mhìle’s gin range. The partnership gained momentum with the creation of the ‘Dark Skies’ rum label, leading to the development of the multi-layered label for the new Millennium Cask Reserve.

The Label Makers said its ability to translate complex designs into ‘tangible art’ has been a cornerstone of the relationship.

The whisky’s label is described as a creation that ‘blends artistry with technical precision’. The Label Makers explained that the research and development within the digital colour gamut made sure the spectrum of colours ‘set the product apart’ on shelves.

The addition of gold foiling and high-build spot varnish detailing were handled by the company in collaboration with creative agency, Seven Seren Design.

Dà Mhìle’s Jenny McClelland said, “The service provided by Rachel and her team is exceptional. Their prompt communication, technical expertise and ability to simplify complex processes have been invaluable. Additionally, their proactive approach to presenting problems with solutions has been pivotal in the seamless execution of each project.”

The Label Makers’ Ben Robinson added, “We have established a great working relationship with the Dà Mhìle Distillery and we are delighted to have been part of this particular project and their ongoing success.”