MARKS & Spencer has introduced new recyclable paper packaging across its range of sandwiches and toasties available in its cafés.
Launching this month, the M&S Café sandwiches and toasties will be available in FSC-approved cardboard or paper packaging.
Using 79% less plastic, M&S said the new packaging doesn’t compromise quality or customer selection – with it featuring a ‘small’ window to allow customers to see the product inside and still allows for the packaging to be accepted by recyclers to be recycled with paper in the paper waste stream.
With over 300 M&S Cafés across the UK, the retailer said the change will remove an estimated 4.5 million units of plastic – 1.7 million across sandwiches and 2.8 million across toasties – supporting the company’s Plan A target to remove one billion units of plastic packaging by 2027, on its roadmap to net zero by 2040.
Lucinda Langton, head of sustainability at M&S Food, commented, “Our sandwiches and toasties in M&S Cafés are particularly popular options as customers look to sit down and relax when shopping with us. With a brand-new menu for 2024, came an opportunity to innovate in our packaging – removing and reducing unnecessary plastic, to lower our impact on the planet.
“We know plastic is an issue our customers care deeply about and this small change to packaging in our Cafés – with no compromise on quality or taste – will make a big impact on our Plan A roadmap to net zero.”
