COCA-Cola Europacific Partners (CCEP) has announced the launch of price-marked multipacks for its Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton drinks.
The announcement comes alongside the arrival of Monster Reserve Orange Dreamsicle in individual cans, as the company looks to maintain the momentum of the Monster brand – which is worth more than £574 million.
Monster multipacks have added over £16.3 million in value over the last year, with CCEP explaining that consumers enjoy energy drinks alongside food at home or during occasions like chill-time or when gaming.
Helen Kerr, associate director of portfolio development at Coca-Cola Europacific Partners GB, said, “Monster’s new product innovation record leads the energy drinks category, and has helped Monster add an extra £98.3 millionworth of sales in the past year. The first two Monster Reserve variants have proven popular with fans that love full-on flavour and we’re confident that the new Monster Reserve Orange Dreamsicle won’t disappoint.
“We know PMPs give shoppers a feeling that they’re getting better value for money, so in these challenging times the launch of price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton offers a point of difference that shoppers can’t get in larger stores and will help to drive sales for convenience retailers.”