Jimmy’s Iced Coffee switches to packs made from crop waste

JIMMY’S Iced Coffee has announced the completion of trials for utilising zero tree packaging cartons, which have now been integrated into the firm’s entire e-commerce product line.

Zero tree packaging is a solution sourced from crop waste, a concept championed by Raw Packaging. By repurposing agricultural by-products that would otherwise go to waste, this packaging helps mitigate deforestation and reduces carbon emissions associated with traditional packaging production.

Jimmy’s Iced Coffee said the shift to zero tree packaging aligns perfectly with the brand’s mission to promote sustainable consumption while supporting environmentally responsible practices.

Ben Nethersole, Jimmy’s head of operations, said, “By switching to packaging made from crop waste, we are helping to change the mindset of where materials are sourced from, a critical step in conserving our planet’s vital ecosystems. Furthermore, this environmentally conscious approach significantly lowers carbon emissions, playing an integral role in combating climate change.

“Incorporating zero tree packaging into our e-commerce range underscores our commitment to sustainability while appealing to a wider audience that values eco-friendly alternatives. We believe this initiative will resonate with environmentally conscious consumers and reinforce our dedication to making responsible choices throughout our business operations.”