FILTRONA Tapes is set to showcase its product portfolio at two key packaging exhibitions this month.
Packaging Innovations & Empack 2024 at Birmingham’s NEC on February 21 and 22 will see the Filtrona Tapes team present its reimagined Sugastrip Prism tear tape range alongside its Sugastrip Re:Close, VakTape, and Eco Range.
Later in the month on February 29, tapes innovation manager, Darren Crowder, will speak about Filtrona Tapes’ first-hand experience in developing a paper-based tear tape on the second and final morning of The Tape and Functional Film Expo (TFF Europe) at RAI Amsterdam.
Having recently reintroduced Supastrip Prism to the market to assist brands and their packaging suppliers in delivering on pack impact and security for a new age, the firm has described it as a ‘must-see’ product with it designed to tear through various flexible packaging types, providing ‘quick’ and ‘easy’ access.
Much like its Supastrip and Supastrip PCR counterparts, Prism can be applied to a range of products that use plastic or paper as the primary packaging across a wide range of FMCG applications, from food and pharmaceuticals to beverages and beauty categories, Filtrona Tapes said.
Sarah Rutland, market development manager at Filtrona Tapes, said, “Supastrip Prism is for brand owners seeking to visualise their potential and help customers quickly identify their product or brand.
“Likened to adding another layer of branding to your product, the Supastrip® Prism collection combines the renowned easy opening credentials of Supastrip® tear tape with the high impact of today’s hologram technology.
“Supastrip Prism can be customised with logos and colours matching a company’s branding, enabling consumers to instantly recognise a product at the point of sale, helping them make quick decisions about which brands they want and trust.”
The return to the Birmingham NEC comes one year after Rippatape Halo was crowned one of the UK’s most innovative packaging solutions at Packaging Innovations & Empack 2023, and the paper-based innovation has attracted the admiration of the industry over the past 12 months.
Sarah Rutland continues, “Rippatape Halo is the result of over four years of intensive research and development, and it’s fantastic to see a product based on a single-ply, specialised coated paper with no plastic films or laminates, increasingly deployed across a range of industries.
“Consumers continue to drive demand for a more sophisticated kind of sustainable packaging, and Rippatape® Halo is a fantastic option for those looking to make recycling and re-using the original pack easier. It’s easy to see why interest has been so strong!”
