ASDA is to switch its Just Essentials beef mince from plastic tray packaging to a flexible plastic film alternative.
The supermarket said that the new vacuum pack packaging contains 60% less plastic than the previous version and is fully recyclable through its in-store collection points.
Furthermore, the retailer said that the vacuum-pack method removes the oxygen which typically causes the product to spoil, meaning the mince will have a longer shelf life than before.
Asda has worked to make sure this packaging is recyclable under OPRL’s guidance, so customers will be able to recycle their used packaging through the front of store collection points at 250 of our largest stores, the retailer added.
Jon Wells, sustainable packaging manager at Asda, said, “We’re always looking at new ways that we can make positive changes which will benefit both our customers and the planet, and we believe that this is one of those changes.
“Not only does this improve shelf life and provide greater convenience for our customers, it also removes tonnes of non-recyclable plastic from our supply chain, reducing our carbon footprint.”
