ABSOLUT Vodka’s ‘iconic’ bottle shape has been put front and centre on the packs of a new ready-to-drink (RTD) Absolut Vodka and Sprite cocktail.
The launch comes following the announcement of a partnership between the two brands in 2023, with the can’s design also featuring the ‘vibrant’ colour gradient Absolut’s ‘smoothness’ and Sprite’s ‘highly refreshing’ lemon and lime flavour.
Described as being ‘perfect’ for relaxed, unplanned occasions with friends at home or during occasions like festivals, the two brands said that the drink provides a ‘convenient bar quality’ serve whilst saving time on mixing.
The drink will be available in wholesale and convenience in February and across grocery from spring – both in individual 250ml cans and packs on 12.
James Davies, senior director at alcohol ready to drink at The Coca-Cola Company, commented, “Our consumers are at the centre of everything we do, and it’s important that we provide them with a wide range of drinks that suit different tastes and occasions. The new offering of Absolut Vodka & Sprite is a combination of the familiar premium taste of Absolut Vodka with the iconic and signature lemon-lime taste of Sprite, giving our adult consumers a refreshingly tasty and trusted drink experience.”
Francesco Ottaviano, global RTD portfolio director at Pernod Ricard, added, “While Absolut Vodka and SPRITE have long been enjoyed together around the world, we now unite two powerhouse brands in a unique ready-to-drink product. We are thrilled to present this exclusive premium proposition in a convenient and portable format to our European consumers.”
