AN octagonal cake box, a transportation pack for electric scooters, and a point-of-sale display for sardines are among 12 Smurfit Kappa solutions to have been honoured with WordStar packaging accolades.
The e-commerce category was an area in which the firm stood one, with one of the products that caught the judges’ eyes being a pack for plants which keeps the soil and pot separate to prevent spillage and arrive intact.
A 100% paper-based reel for engineering components, previously made from plastic and metal that eliminated 35 tonnes of plastic annually, was also recognised, as was a pack created for the PPG paint multinational. The plastic jerry can was replaced with a Bag-in-Box solution which facilitates easier pouring of the paint and led to an 80% plastic reduction.
Arco Berkenbosch, chief innovation officer at Smurfit Kappa, said, “We are thrilled to have come out top at these highly respected and global awards. Over the years, we have built up a collection of over 8000 designs on our Innobook tool which our design teams can draw on for inspiration. This has really helped to foster a culture of creativity and raise the bar internally.
“I’d like to congratulate the talented people across Europe and the Americas that came up with these award-winning solutions. All of them solved a particular problem for the customer in a truly unique way and delivered considerable sustainability benefits.”
