KENCO coffee maker, JDE Peet’s, is bringing its ‘revolutionary’ paper refill packs to the UK & Ireland retail this month.
Following a successful year of research, development and testing, JDE Peet’s is the first major UK coffee brand to switch from plastic to paper refills, in what it says is a breakthrough for sustainable packaging in the instant coffee category – with a pack that can now be recycled at home.
The ‘cutting-edge’ packaging technology is over 85% paper meaning it can be put in home recycling bins and has been specially developed to keep the coffee fresh for 15 months so consumers can enjoy the same taste experience they know and love. Furthermore, it is 97% less packaging than a standard 200g glass jar – reducing packaging waste.
Roberto De Felice, marketing director at JDE Peet’s UK & Ireland, said, “We’re delighted to launch our new home recyclable paper refills. Research shows consumers want to embrace reusable and refillable packaging, 76% of shoppers are looking to recycle more – but ‘ease of recycling’ can be a significant barrier.
“Our new packs will help empower consumers to make greener choices by making it easier to recycle and driving wider adoption of refills – reducing packaging waste and removing plastic from retail supply chains. Taking this crucial stride confirms our commitment to advancing our sustainability goals to make 100% of our packaging reusable, recyclable or compostable by 2030.”
