FILTRONA Tapes has announced it has reintroduced its holographic tear tape range to enable brands and packaging suppliers to deliver on pack impact and security ‘for a new age’.
Prism offers a range of unprinted or flood-printed decorative holographic films available from 1.6mm and Prism Plus combines holographic films with print for ‘maximum brand awareness’.
Prism Ultra uses de-metallised or selectively metallised holographic effects to deliver a customised on-pack solution, while Prism Unique offers bespoke hologram designs and features.
Sarah Rutland, Filtrona Tapes’ market development manager, said, “For a long time, Supastrip has proven its superior quality in the marketplace, but often its potential to be an excellent carrier for enhanced decorative and security solutions, has been overlooked. In the regular discussions we have with our customers, the ability to add striking design features through holography, adding to the ability of brands to stand out, while maintaining all of the easy opening benefits of Supastrip, has had a compound effect, where its value and versatility is difficult to ignore.
“Essentially, we have a range of high-impact holographic tapes that can be customised in a variety of ways, including building in security and brand protection, without the need for costly design changes to the primary packaging itself. If you change the tape and not the pack, holography becomes commercially acceptable without compromising on functionality or aethetics.”
Supastrip Prism, like its Supastrip and Supastrip PCR counterparts, can be applied to a range of products that use plastic or paper as the primary packaging across FMCG applications including pet food, personal care, and food-to-go and frozen categories.
