Eco Flexibles breaks new ground in ‘significant leap forward’ for company

ECO Flexibles has installed its first ever Fujifilm Jet Press FP790 outside of Japan in what the company has said is a ‘significant leap forward’ in its commitment to innovation and quality.

Working closely with retailers, brand owners, and food manufactures, Eco Flexibles develops recyclable monopolymer flexible and paper-based packaging solutions that it says provide equivalent or improved performance over incumbent mixed plastic designs.

Located at the company’s new 40,000 sq. ft factory in Northampton, the investment in the Fujifilm Jet Press FP790 further enhances the company’s sustainability focus by using water-based inks.

The business explained that, unlike conventional digital presses that rely on toners and electrographic inks, the FP790’s use of water-based inks ensures superior performance while further driving down carbon impact.

David Smith, general manager at Eco Flexibles, said, “This is a transformative moment for the flexible packaging industry in the UK, and for us as a business. Our mission is to make recyclable monopolymer and paper packaging more accessible for brand owners, and with this multi-million pound investment, we’re providing our customers with digital press technology with all the benefits that attracts – very short run and variable data printing, fast turnaround and outstanding graphic performance that more than rivals traditional analogue print techniques. We are setting a new benchmark in quality and sustainability.

“There’s a good reason that Fujifilm is such an established and respected name in print, and it’s why we feel so comfortable investing in the first machine of its kind in Europe. We are in a sustainability-centric market where ‘good enough’ is no longer good enough for brands; we must be constantly pushing harder for lower carbon emissions and higher quality.

“Eco Flexibles has been a pioneer in many ways, and with our latest investment, we’re further driving home the message that sustainable flexible packaging doesn’t need to be a concession or come with sacrifices. With a partner like Eco Flexibles in your corner, you can truly have it all.”

Manuel Schrutt, head of packaging at Fujifilm EMEA, added, “We are delighted to announce the first installation of the Jet Press FP790, outside of Japan. The launch of this innovative press marked an exciting time for us in terms of evolving our range of digital packaging solutions. Our expertise within inkjet technology has now been adapted to meet the requirements of the mainstream flexible packaging market. We look forward to seeing how the investment helps Eco Flexibles to grow their business further, and showcasing this at our very own Packaging Open House.”