BERRY Global’s rPET bottle for NEUE Water has achieved double award success.
Achieving first place in two categories at the Global Water Drinks Awards 2023, the artesian mineral water bottle made of 100% recycled PET picked up ‘Best in PET’ and ‘Best New Water Concept’ at the ceremony.
Launched last year, the ‘unique’ ergonomic shape of the NEUE bottle enables it to fit into pockets, bags, and seatback storage in planes and trains. Berry said the bottle’s ‘sturdy’ construction makes it suitable for refilling for multiple uses, and it can be recycled at its end of life.
The flat shape of the bottle would typically present challenges in the injection stretch blow moulding (ISBM) process for traditional PET bottle manufactures. Berry added that the firm’s technical expertise and recycled plastic experience played a crucial role in adapting the technology to accommodate the uniqueness of the brand’s packaging for NEUE Water’s founder, Michael Lowers.
The label presents a canvas for limited-edition artwork that will continue to change around the fashion seasons. The inaugural collection featured six prints by Berlin-based artist Studio Raaad.
Michael Lowers said, “We are delighted to see NEUE Water recognised by the Global Water Drinks Awards for its innovation. With the support and expertise of Berry Global, we have been able to create a fantastic bottle that perfectly combines convenience, style, and sustainability.”
Joe Horton, product line director at Berry Agile Solutions, added, “At Berry, we are incredibly proud to be working with customers like NEUE Water to develop solutions that support the move to a more circular economy. It was great to be able to support Michael’s ambitious sustainability goals and help to make his concept a reality.”
