Coca-Cola celebrates ‘perfect pairing’ with on-pack promotion

COCA-Cola packs are to feature QR codes that, once scanned, will give consumers the chance to win a series of pizza-related prizes.

The Love Pizza? Win a Pizza promotion will run for eight weeks and is in honour of pizza being the ‘perfect pairing’ for Coca-Cola – with the packs featuring a graphic of a slice of pizza to mark the occasion.

Once shoppers have scanned the on-pack QR codes they will be taken to the Coke App where they will be given the chance to win a £20 Domino’s pizza voucher. All entrants will then be entered into a bi-weekly draw for a weekend escape to Naples, where they will get the chance to visit the Naples Pizza Village.

Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners (CCEP) GB, said, “Pizza is a firm favourite amongst family and friends for a variety of occasions and is a perfect pairing with Coca-Cola Original Taste or Coca-Cola Zero Sugar. We recognise that many shoppers are being careful with their spending at the moment so we wanted to create a large prize pool of pizza vouchers so that as many of our brand fans can benefit from the promotion as possible.”