A 300g cup solution manufactured by Berry Global for Norwegian dairy company TINE’s Romme brand, has been awarded the AWA (Alexander Watson Associates) International Sleeve Label Award for its sustainable sleeve produced by Masterpress.
Developed in line with RecyClass standards, the ‘designed-for-recycling’ sleeve was a winner in the Environmental category, where judging criteria included aspects of the printing process, registration, colour complexity, and graphic alignment of the label.
The TINE cups are made of polypropylene with 50% recycled material. The cup’s low-density polyolefin (PO) shrink sleeve uses film supplied by Taghleef Industries, creating a mono-material like solution that Berry said facilitates proper identification and recycling of the cups in the correct polymer stream. The sleeve also uses 45-micron PO, reducing material usage.
The sleeve uses heat-activated adhesives to help maintain consistency during application and shrinking and a combination of printing methods to achieve ‘superior’ results and ‘exceptional’ print quality on the cups.
“We are very proud to be part of this solution, which is helping TINE meet its sustainability commitments, and congratulate Masterpress on the deserving recognition its sleeve has achieved as part of this collaborative project,” said Roland Lingman, key account director for Berry.
Jeroen de Haan, general manager of Masterpress, added, “The AWA Sleeve Label Award recognizes excellence in label printing, and we are incredibly proud to have our work acknowledged in this prestigious competition. These awards show our commitment and dedication to merging aesthetics and quality with sustainability and innovation.”
