RECYCLING technology specialist Polytag has announced two senior appointments following a year where the business has grown by 50%.
Virlina Choquette, head of client experience and delivery, has over ten years’ experience in strategic delivery roles and leading partnerships with FMCG giants such as Nestlé and Coca-Cola, to support the execution of key projects.
Phil Bisby joins as lead developer engineer, with eight years’ experience in manufacturing and engineering projects. He will be responsible for testing and developing Polytag’s data-capture technology, as well as investigating opportunities with AI image recognition within Material Recovery Facilities (MRF).
Polytag’s growth follows a string of partnerships with UK retailers, Ocado Retail, Aldi and Co-op, alongside drinks brands such as One Water, and Welsh kombucha brand, Blighty Booch. The company aims to help FMCG brands discover new packaging lifecycle data that can inform its sustainability plans.
Alice Rackley, CEO of Polytag, said, “The recycling sector has seen immense change and progress over the last few years, and we’ve worked to be a driving force in this transformation. But while we celebrate our achievements, we recognise that there is still work to do.
“Looking to the future, we predict QR codes will be a vital component on every single-use plastic product label in the next five years so, we remain focused on expanding our client base and working together to secure a closed-loop sustainable economy.”
Virlina Choquette said on her appointment, “Polytag’s mission-driven approach stands out in an industry dense of sustainability initiatives. Its rapidly growing client portfolio shows how Polytag is making genuine and lasting change, working with the brands and retailers themselves to sort the issue at the source. By joining Polytag I’m playing a role in making things change for the better.”
Phil Bisby added, “I am excited about spearheading the advancement of the circular economy by strategically optimising Polytag’s hardware, systems, and cutting-edge technology. Polytag’s unique offering allows stakeholders across industries to connect directly with consumers and promote environmentally friendly practices as we push towards maximising efficiency and sustainability. I look forward to what this next chapter has in store and helping to make the planet a greener place one brand at a time.”
