Schweppes unveils limited edition packs featuring ‘festive sparkle’

LIMITED edition winter-themed Schweppes bottles and miniature cans have been unveiled by Coca-Cola Europacific Partners (CCEP) GB.

The bottles and miniature cans of Schweppes Tonic and Slimline Tonic feature a ‘little festive sparkle’, and come alongside the return of the brand’s born social campaign.

CCEP explained that the campaign aims to encourage young adults to break free from defaults that dampen their natural social instincts by saying ‘no’ to comfort and ‘yes’ to the thrill of socialising with others.

Rob Yeomans, VP of commercial development at CCEP GB, said, “More people in GB are planning to host get-togethers in the home this Christmas as they cut back on going out, making it a key period for retailers to drive sales with exciting activations and well-known brands like Schweppes, the no.1 mixer brand in convenience.

“We expect there to be huge appetite for nights in socialising over the coming weeks, so it’s important for retailers to stay stocked up on our 1litre or multipack can formats which are ideal for those at-home or party occasions with friends and family”.