QUALITY Street has teamed up with footballing legend John Barnes to create a rap music video celebrating the brand transitioning to paper wrappers.
Barnes, who played over 300 games for Liverpool and managed Celtic, made a cameo appearance in the 1990 England World Cup song World in Motion which spent two weeks at #1 on the UK music charts in June 1990.
Now leading Quality Street’s Christmas-themed Street (W)rappers, Barnes dawns a vintage shell suit and a toffee penny medallion whilst telling us to ‘keep it sweet, recycle your Quality Street’. The video features Christmas-grotto style scenes spliced with Barnes showing off his moves at the ‘club’, complete with Quality Street coloured strobe lights.
The single paper wrap, which was initially introduced to the Quality Street tins in 2022, replaced the double-layer cellulose and foil wrappers – removing almost two billion pieces of packaging material from the supply chain. This year, the brand has completed the move to paper wrap across 9 of its 11 chocolates, with the Green Triangle and Orange Chocolate Crunch remaining in recyclable foil.
John Barnes said, “Quality Street and Christmas go hand in hand for me and my family. I loved flexing my rapping skills again, 33 years after the original, and if that gets people to recycle their Quality Street wrappers at home, I’m all for it. And who knows? Maybe this is the rap I’ll be performing every chance I get!”
Jemma Handley, senior brand manager for Quality Street, added, “Working with John Barnes was a no brainer for us – an England footballing legend who’s also a superstar rapper – he was the only man for the job. We’re so proud that every Quality Street chocolate in our assortment is now in a recyclable wrapper and the music video is a brilliant way of letting our consumers know that after they’ve enjoyed their Quality Street this Christmas, the wrappers can go in the usual household recycling.”