DS Smith has teamed up with domestic appliance brand specialist Versuni to create 100% recycled and recyclable packaging solutions.
The firm said the new boxes are made with 100% recycled paper with durability for transportation. This packaging will be extended across Versuni’s Phillips home appliance global product portfolio and will initially be applied to top performing Phillip’s products including the Air fryer, Espresso Machine with Latte Go, Stream Iron 3000 series, Air Purifier, and Cordless Vacuum 800 series.
DS Smith is also working with Versuni to replace single-use protection buffers (EDF) plastics inside the packaging with fibre-based alternatives.
Additional sustainable measures include reducing the outer printed area of the packaging box, resulting in a 65% reduction in ink usage. By focusing on space optimisation and minimising empty areas in each product box, DS Smith added that the dimensions of the packaging are also being reduced.
Traditional paper-based instruction guides within the box are also being replaced with scannable QR-codes printed on the product packaging. Safety instructions, warranty information, and start-up guides will remain available in the box.
Wouter van Tol, head of sustainability at DS Smith, said, “Our purpose as a business is to redefine packaging for a changing world and we can only do this in partnership, so it is enormously encouraging to see a company such as Versuni proactively work with us towards a more circular economy. We are so proud to help them achieve this.
“We have partnered with Versuni at all levels of the design and production process to replace plastics and optimise sustainable supply chain processes. Our pioneering Circular Design Metrics tool created in collaboration with the Ellen McArthur Foundation was an essential driver for the innovative solutions we have achieved together.”
