COCA-Cola has launced new Christmas packaging featuring an on-pack promotion giving consumers the opportunity to win a trip to Lapland.
The limited-edition packs feature ‘eye-catching’ festive designs with Santa graphics and Christmas decorations to ‘help create a sense of magic in stores’.
Consumers will be able to scan an on-pack QR code to enter a prize draw via the Coca-Cola App, with five lucky winners set to secure a trip for two to Lapland.
Entrants will also be in with the chance of winning Christmas cooking masterclasses, Christmas table decorations and food delivery vouchers, as well as Coca-Cola themed collectables including baubles and socks.
Rob Yeomans, VP of commercial development at Coca-Cola Europacific Partners (CCEP) GB, said, “Christmas is a key time of year for retailers and is the number one calendar moment for sparkling soft drinks. Coca-Cola has become synonymous with Christmas thanks to the iconic campaigns that consumers look forward to every year. This year’s campaign is about inspiring small acts of kindness, be that within a family, hometown of wider community. Whilst our new limited-edition packs and prize giveaway will help retailers create excitement in stores.
“Our aim is to help households across the country to create special Christmas celebrations at home. Coca-Cola is a perfect accompaniment to these social occasions with more than half of consumers saying that Coca-Cola complements the food they make. We’d encourage retailers to make the most of the opportunities that Christmas brings, including the creation of cross-category displays in store and occasion led messaging at fixture which can help double shopper engagement and increase sales.”
