Berry unites PE lamination films under Entour brand

BERRY Global is uniting its global range of polyethylene (PE) lamination films under its Entour film brand.

The move involves renaming the company’s European ‘FormiForLAM’ product to Entour films. Berry said this will simplify the product line-up and ensure customers receive a ‘consistent’ experience when choosing from the firm’s lamination films.

Entour films are part of Berry’s B Circular range. Entour lamination films provide a solution for bags, pouches, and flow wraps in markets including foods, wipes, and pet foods.

“We are delighted to announce our decision to re-brand FormiForLAM as Entour films,” said Neal Geryl, business development director of Berry’s European flexible films business. “This not only simplifies our product range; it also reflects our vision for the future and our commitment to delivering sustainable solutions that support our customers’ goals.

“As one of Europe’s leading producers of PE films, we have the ability to manufacture films that deliver high levels of technical performance while satisfying consumer and regulatory demands for recyclable packaging solutions. However, it is essential that this is achieved without compromising the pack’s performance, particularly in terms of product protection, preservation, and presentation.

“Entour films offer PE lamination film solutions while maintaining excellent quality and functionality to deliver an effective circular solution.”