BERRY Global has announced it is launching a refill version of its Exclusive stick, which is described as ‘ideal’ for a range of personal care applications including deodorants and solid formula face care and body care products.
Part of Berry’s B Circular Range of sustainable packaging solutions, the Exclusive Refill adds reusability to the Exclusive’s existing benefits of mono-material construction and the availability of recycled plastic to help support green goals.
Berry explained the bottom-filled design of the Exclusive allows ‘fast and efficient’ filling. The refill process reduces contact with the formula to prevent contamination.
The Exclusive Refill can also be manufactured in recycled plastic, including Berry’s own CleanStream post-consumer recycled (PCR) material from domestically recovered household polypropylene waste (PP).
All parts of the Exclusive stick – the cap and outer body and all internal parts – are manufactured in polypropylene.
The Exclusive Refill is available in 50ml and 75ml.
The cylindrical-shaped stick features a square edge and pure straight lines to ‘maximise on-shelf presence’. This can be further enhanced with a choice of colours and decoration options.
“Reuse, recyclability, and the use of recycled content are key elements of Berry’s Impact 2025 sustainability strategy and therefore underpin all our design and development work,” said Thierry Bernet, VP circular economy & innovation for Berry Global CPI. “The new Exclusive Refill offers customers these sustainability benefits while still retaining its aesthetics and ease of use to support individual brand objectives and maximise consumer appeal.”
