ALEXANDRA French, an experienced chemist with a degree in natural sciences, has been announced as the new CEO of Xampla.
She brings extensive experience to the role, having spent 25 years at specialty chemicals company, Johnson Matthey – where she held a variety of senior leadership, commercial, operation, and technical roles – with her most recent role being the leading of operations at Titon across the UK, Europe, US, and South Korea.
Alexandra will spearhead Xampla as the business scales up operations and partnerships with brands and manufacturers. Last month, it launched Morro after consumer insights revealed that more than half of the UK public see plastic as a ‘material of the past’ and three quarters would prefer their products in natural sustainable packaging rather than plastic.
The ‘Morro marque’ on packaging will indicate to consumers where its high-performing, plant-based materials have been used to make products. Xampla explained that Morro sustainable materials are a ‘badge for a better future’.
Alexandra French, CEO of Xampla, said, “I am really excited to be joining such an inspiring company, with a compelling mission, groundbreaking technology, a fabulous team, and company values that are completely aligned with my own. As a business leader and CEO, I have a track record of delivering results and I look forward to bringing my leadership experience to Xampla.
“I aim to create a strong strategic vision that we can deliver together, taking the business from strength to strength. We have an extremely exciting future ahead.”
Pete Hutton, chairman of Xampla, added, “Since making our first hire in 2020, Xampla has grown exponentially. From launching our breakthrough material to market, to working with household brands including Gousto and Britvic, the business has continued to grow from strength to strength. With the launch of Morro, we are now looking forward to the future and announcing further partnerships and product developments with the world’s biggest brands. We have an exciting next chapter ahead, with Alexandra at the helm.”