SIG has launched a new on-the-go small-size carton pack, described as offering the convenience of a plastic bottle and the sustainability benefits of cartons.
SIG DomeMini encourages consumers to ‘rethink’ their packaging choices, the firm stated.
Designed for recycling, SIG DomeMini is ‘mainly’ made from FSC-certified paperboard and produced using 100% renewable electricity. The centrally positioned SIG DomeMiniCap is said to be ‘perfect’ for drinking just like from a bottle. It is easy to open and re-close.
Christoph Wegener, CMO at SIG, said, “The market for on-the-go beverages continues to grow and offers immense potential. By combining convenience with sustainability, SIG DomeMini sets the stage and offers a new drinking experience for consumers, who can now enjoy their favorite drink on the move while helping to reduce plastic waste.”
The first market launch of SIG DomeMini is in China, with expansion to other countries on the way.
Christoph Wegener added, “Our new SIG DomeMini on-the-go premium pack perfectly complements our already successful family-size SIG Dome aseptic carton bottle. We can now offer food & beverage companies a bottle-shaped carton product family for the on-the-go and at-home occasion that does not compromise on convenience and delivers superior sustainability performance.
“The eye-catching design of the SIG Dome family really stands out on shelf too, clearly differentiating it from other packaging types.”