CRAFT gin pioneer Sipsmith has launched a new bottle design, which uses up to 44% recycled content.
The makers of the ‘quintessential’ London Dry Gin have introduced a new, taller bottle, featuring a ripple pattern on its shoulders, inspired by Sipsmith’s water-loving swan motif.
The motif draws inspiration from the swans’s neck of the copper pot stills, which sit on the new label. Consumers will spot lots of references hidden on the front of the pack design, from the founder’s original delivery vehicle (a motorcycle scooter) to a scroll representing the new handwritten HMRC certificate for London’s first small batch gin distillery for 200 years.
Sipsmith has ensured it is delivering on its B Corp values through its packaging redesign. It now uses up to 44% of recycled content and weighs 20% less than its predecessor. The wax-dipped lid has also been eliminated, saving seven tonnes of single-use plastic per year and making the recycling process easier.
The ergonomic bottle design is said to offer a comfortable grip, while the label design features intricate details hidden within an embossed tapestry.
Sam Galsworthy, co-founder, said, “Since we started Sipsmith, our ethos has always been one of constant improvement. This beautiful new bottle design shows that it is possible to reduce environmental impact significantly without compromising the quality of the packaging.
“The joy for me here is in all the details – from a more sustainable closure to some hidden gems within the design. When you hold it in your hand, it’s far easier to pour from which will please bartenders and sippers alike. We are thrilled to get it out into the world and continue to make our gin the very best it can be.”
