JAMES Cropper has announced it has been awarded a Formes de Luxe trophy, and is one of the judges’ choices for the Luxe Pack in Green accolade, for the firm’s work French champagne house Maison Perrier-Jouët.
James Cropper Paper Products worked with the champagne house to ‘challenge the norms of luxury’ with the Belle Epoque Cocoon, described as an eco-designed gift box that combines beauty and environmental commitment.
The solution was created for Maison Perrier-Jouët’s vintage cuvées Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé.
Crafted from paper pulp and vine shoots, the Belle Epoque Cocoon is said to be 93% lighter than the previous gift box and doesn’t include any varnish or glue. It is designed with only two natural materials; paper pulp prepared from FSC-approved sustainably managed forests and vine shoots from France.
The vine shoot inclusions are recovered after pruning at the end of winter, ensuring this naturally derived agri-fibre is given a second life and that the packaging is both recyclable with other paper products and circular in design.
The award comes in a ‘transformational’ year for James Cropper, which saw the the group’s Speciality Paper business combine with Colourform, the moulded pulp innovation to form the new Paper Products division, now led by MD Richard Bracewell.
Richard Bracewell said, “We’re delighted to be recognised at Luxe Pack Monaco for the pioneering work we have done in partnership with Maison Perrier-Jouët. The sustainability credentials of the Belle Epoque Cocoon gives greater meaning to moments of celebration, disrupting and recreating the codes of luxury.”
