MOLSON Coors is launching a reformulated Cobra Zero in a new can format that brings its ‘brand identity to life’.
Launching in 330ml cans across retail later this month, the beverage also comes in an improved flavour with Molson Coors looking to tap into the growing demand for both low and no alcohol options.
The new cans will share the same design that rolled out across the entire Cobra range in the summer – with graffiti style motifs which aim to appeal to a generation of urban foodies that are open to trying new cuisines, as well as having a nod to its heritage as the ‘perfect’ accompaniment to Asian food.
Flick Jones, senior brand manager – Cobra at Molson Coors Beverage Company, said, “The number of alcohol-free occasions continues to increase as does the Asian lager market in the UK, so it’s the perfect time for us to launch our new and improved Cobra Zero recipe, available in can format for the first time.
“We know consumers want zero alcohol lagers to still truly deliver on flavour, the new Cobra Zero does just that, offering the same smooth taste of our award-winning Cobra beer but with no alcohol.”
Lord Karan Bilimoria, founder of Cobra Beer, added, “Cobra continues to go from strength to strength, as the biggest Asian beer brand in the off trade by sales volume. We’re confident that the new and improved Cobra Zero recipe and impactful can design will be a hit with consumers and help retailers drive more sales.”
