AMBERLEY Labels, part of the Coveris Group, won the Label of the Year category at the UK Packaging Awards for its work for luxury craft gin brand, Hawkridge Gin.
Hawkridge Gin by Hawkridge Distillers is said to embody opulence from its Victorian-inspired recipes through to its ‘eye-catching’ packaging. The labels for its signature Victorian Botanical Tea Blend and Victorian Floral Botanical Blend were enhanced in a ‘technically challenging’ embellishment project with Amberley.
Combining metallic embellishment and tactile embossing, the intricate Hawkridge Gin labels are said to feature visual and tactile luxury effects for greater consumer appeal and premium positioning.
Phil Howarth, MD at Hawkridge Distillers, said, “Our whole team is delighted to win this prestigious award. It’s been a labour of love creating the Hawkridge range. We consider a fantastic label, both in design and quality of production as critical to the success of the product. Our designers worked with Amberley Labels to create an absolute masterpiece.”
David Richards, Amberley Labels’ MD, added, “Receiving Label of the Year at the UK Packaging Awards is an amazing achievement. Working with Hawkridge Gin to print their beautifully designed labels was an exciting project that enabled us push boundaries of what could be achieved with our embellishment capabilities and technical expertise. This award is industry recognition that the Amberley Labels team can be very proud of, and we are delighted to share the accomplishment with Hawkridge Gin.”