UPM Raflatac will showcase its latest innovations for more sustainable labelling at Labelexpo Europe 2023 in Brussels next week, with visitors having the chance to experience the PureCycle label wash-off qualities in a wash-off demonstration.
The PureCycle paper label wash-off solutions are designed to enhance PET and HDPE recycling.
UPM Raflatac said a ‘prime example’ of how the company combines its sustainability and end-use expertise is the new Rêverie 3 label material collection for wine, spirits and beverage end-use. The collection uses recycled fibers in ‘aesthetically attractive’ labels and demonstrates, via collaborations with five Spanish designers, that sustainability and impactful design can work together.
Attendees can also discover UPM Raflatac’s Ocean Action label material made with Ocean Bound Plastic (OBP) waste. Ocean Action is described as the world’s first certified label material to fight ocean bound plastic pollution. The solution helps prevent plastic waste from ending up in the oceans, and also offers brand owners the possibility to meet recycled content targets for packaging.
UPM Raflatac will also display the firm’s CarbonNeutral product portfolio, designed to help customers lower their environmental impact and reduce the strain on natural resources. The products include the linerless label range with solutions designed for all direct thermal linerless main end uses, including hospitality, e-commerce and logistics, and grocery retail.
