TESCO is adding air fryer cooking instructions to the packaging of some of its products in a bid to help customers take advantage of the ‘energy saving’ cooking trend.
From October 2, four lines of the supermarket’s own-brand chips, wedges, and potatoes range will have labels featuring the air fry symbol as part of the back-of-pack cooking instructions.
Following on from this, the supermarket will be launching a range of new own-brand frozen breaded chicken products which will also feature a label with air fryer cooking instructions on the packaging.
Tesco said this signals the start of a ‘major’ rollout over the coming months, which is set to see air fryer cooking instructions on the back of more products including further frozen chips and potato products, burgers and BBQ ranges, frozen bakery products, chilled bacon, sausages, chicken, and salmon, as well as chilled prepared produce, and frozen and chilled party food.
According to 2022 research from energy supplier, Utilita, air fryers are one of the cheapest cooking appliances to use. Furthermore, Tesco said that they require ‘far less’ oil than traditional deep fat fryers or frying pans.
Breige Donaghy, Tesco’s director of product innovation, said, “We know our customers are enjoying experimenting with their air fryers for family favourites and new recipes. Putting specific air fryer cooking instructions on packaging will help them to get the best results, which is why we’re rolling this out across more than 100 Own Brand products. There’s also fun and exciting recipes to try on our Real Food page.”
