GREINER Packaging’s K3 pot has been used by Tribe for a new protein muesli instant breakfast oat blend in Tesco.
“Consumers had been asking us for a high-protein natural breakfast,” explained Tribe co-founder Rob Martineau. “So, having launched the product in pouches, we have now taken it into the ready-to-go instant breakfast cereal category.”
Tribe’s instant breakfast oat blend is available in Raspberry Nut Crunch and Dark Chocolate & Hazelnut flavours.
“We were attracted to using Greiner Packaging’s perfectly recyclable K3 packaging due to its sustainability credentials,” Rob Martineau added. “The lightweight PP cup is wrapped in a cardboard sleeve which can be easily separated to enable recycling.”
Rachel Sheldon, Greiner Packaging UK & Ireland sustainability & innovation manager, added, “We are pleased to have helped Tribe take its new protein muesli instant breakfast porridge pots to market so quickly. Our recyclable K3 plastic-cardboard cup is a perfect fit for the brand, and we are proud to see the new tasty product on shelf in Tesco nationwide.”
