A range of big name brands are to turn their packaging pink in support of Asda’s ‘biggest ever’ Tickled Pink campaign for Breast Cancer Awareness Month this October.
Now in its 27th year, Asda Tickled Pink will see over 200 pink products from over 50 different suppliers hit the supermarket shelves, with the retailer hoping to raise £7 million through product sales and fundraising.
The likes of Diet Coke, Cushelle, and Heinz Baked Beans will be turning their packaging pink, with Warburtons Toastie Loaf joining the campaign for the first time. In total, over 200 pink products will be available.
Kris Comerford, Asda’s chief commercial officer – food, said, “We are really proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink. It’s set to be our biggest ever year with over 200 pink products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household and clothing items.”
Jonathan Warburton, chairman of Warburtons, added, “Our family business has been supporting families across Britain since we began baking in 1876 and through The Warburtons Foundation we continue to help a range of charities and organisations. We are really excited to be turning our iconic Toastie loaf packaging pink, for the first time ever, to help raise much needed support for Asda’s Tickled Pink campaign to support the work of breast cancer charities.”
